The internet has been one of our most transformative and fast-growing technologies. Globally the number of internet users increased from only 413 million in 2000 to over 3.4 billion in 2016. The one billion barrier was crossed in 2005. Every day over the past five years, an average of 640,000 people went online for the first time.
As the internet continues to distrupts the way people are spending in the offline/retail world, shouldn’t we be taking advantage of where the spending is going?
So, the real question is, why not Digital Marketing?